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Blake's
Bullseyes
Tips to Maximizing Your Direct Mail
Marketing
Writing copy that is effective and reaches through to your
audience is very important. Use short copy to tease the reader to
read further or respond, such as a clever headline or opening
statement that your readers can relate to.
Write as if you are writing to a friend. People buy from people
they like, so show them you’re someone they know by using a
traditional and friendly tone.
Why should they be reading, anyway? Define the purpose of your
letter or product as the first thing they see. Including the
benefits of your product is also key in catching the readers
attention and getting them to read on. Prominently highlight a
gift or incentive to increase response – what are the benefits of
buying this product?
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