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Blake's
Bullseyes
“Your 2006 Online Forecast”
The Advertising and Marketing industries enthuse about online
media, which has been gaining momentum for the last few years.
Online ad spending is projected to total $14billion in 2006, based
on the Myers analysis. This dynamic surge in spending growth is
driving the online marketplace, which is expanding its share of
total budgets from 4.3% in 2004 to a projected 6.4% in 2006. As we
gain more knowledge and become more savvy on the web with our use
of slick interface design and usability, we can only assume that
it is going to grow substantially for years to come, even surpass
broadcast networks by 2007.
As far as design on the web for 2006, we are progressing too
rapidly for our users. User interaction applications will attempt
to be too slick and fail abysmally. Instead, the trend for simple
and elegant solutions will continue. As resolutions increase in
size, big fonts might dominate. However, websites will tend to
stay away from the old “Fisher Price” look with the large buttons
and bright colors. This belittles users and lowers the site’s
value. Overall, a happy medium in between slick and not-so-slick
will be met to produce some high-quality solutions. Subtle designs
will dominate to avoid visual clutter. Large text will be replaced
with negative space to create a clean visual aesthetic that is
pleasing to the user’s eye.
-Jamie McIntyre
Senior Graphic Designer
Blake Design Works |
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